About Us

 

Fire on Fire Store’s founder and creative director Alex Wong hails from an industrial design background. In 2015, Alex decided to change gears and turn her energy towards Fire on Fire Store, a collection of exceptional fashion items. Focusing on quality material, good design, craftsmanship and sustainability, Fire on Fire Store reflects the epitome of quality over quantity.

Alex was highly inspired by the Bauhaus Movement's artists and architects. From Mies van der Rohe's works to Kandinsky's paintings, to Aalto's furniture, he acquired a rationalist vision of design by gleaning how they served a utilitarian purpose in a cleverly simple way. Fire on Fire Store merges industrial design and fashion, creating functional handbags made of luxurious and honest materials to improve people's lives in small but important ways.

Innovation being the key factor alongside aesthetic, Fire on Fire Store has brought unexpected shapes with smart details, functionality and a new luxury feel with a contemporary price point.

New York is where Alex was born, the company's headquarters is now split between the US, Canada, Australia, United Kingdom and Hong Kong.

 

Our quality promise

Quality is never an accident. It is always the result of intelligent effort. We spend most of our time and energy for good design and to achieve high quality. Every single detail from material to technique is thought through with obsessive attention. If our product doesn't satisfy you, we'll take it back.